Getting ungated in Pet Supplies on Amazon usually means getting approved for a specific brand or product, not the whole category. Many pet products can be listed without approval, while some brands and products are restricted. Check each product in Seller Central before you buy.
Quick answer: Search each pet product in Seller Central. If it says “Apply to sell,” the restriction is usually set by the brand or the product. Apply with an invoice from a manufacturer or authorized distributor, and an LOA if the brand requires one.
How Restrictions Work in Pet Supplies
Rather than gating the whole category, restrictions in Pet Supplies tend to apply to:
- Brands that limit who can sell their products
- Individual products (ASINs), for example some pet medications, supplements or food
- Products with safety rules, such as flea and tick treatments, which can fall under pesticide regulations
The difference between these levels is explained in brand gating vs category gating.
Amazon’s restrictions change. Always check your own account in Seller Central before you buy.
How to Check a Pet Product
- Search the product in Seller Central (Catalog > Add Products).
- If there is no message, you can list it.
- If you see “Apply to sell,” click it and read the requirements.
Check every product on your order, even within one brand.
How to Apply for Pet Brand Approval
- Buy from the right source. Some brands want invoices from the brand itself or an authorized distributor.
- Check your invoice. Your name and address must match Seller Central, and the products and quantities must be listed.
- Ask about an LOA. If a brand requires one, you will need a letter of authorization (LOA) from the brand.
- Submit through Apply to Sell and respond quickly to any questions.
Things to Watch in Pet Supplies
- Food and treats have expiration dates and storage needs, just like grocery.
- Flea, tick and health products may need extra documents or be restricted entirely.
- Large or heavy items, such as big bags of litter or food, cost more to ship and store. Check fees before you buy.
Related Guides
For the full approval process, read how to get ungated on Amazon.
Pet Supplies From Us
We supply pet supplies wholesale to Amazon sellers, along with other wholesale categories. Search our products in Seller Central first, then ask us about the ones you need.
Frequently Asked Questions
Is Pet Supplies a gated category on Amazon?
Usually not as a whole category. Restrictions tend to apply to specific brands and products, and they vary by account.
Do I need an LOA to sell pet products?
Only for brands that require one. Most products only need invoices if they are gated at all.
Can I sell flea and tick products?
Some are restricted or need extra documents because they are regulated as pesticides. Check the product in Seller Central before you buy.