To find profitable wholesale products for Amazon, start with a supplier’s price list, match each product to its Amazon listing, then check four things: demand, competition, fees and return on investment. A product only makes your order if it passes all four.
Quick answer: Match supplier products to Amazon listings, check that they sell steadily (sales rank and history), that you can win a fair share of the Buy Box, and that the profit after Amazon’s fees gives you the ROI you need. Start small, then reorder what works.
Amazon Wholesale Product Research in 5 Steps
1. Start With a Price List
Wholesale research usually begins with a supplier’s catalog or price list, which shows the products, your cost and the UPC or barcode. Our guide to how to analyze a wholesale price list shows how to match each line to its Amazon listing quickly.
If you do not have a supplier yet, read how to find wholesale suppliers for Amazon FBA.
2. Check Demand
You want products that sell every month, not once in a while. Look at the Best Sellers Rank in the product’s main category and at its history over time. Learn what a good BSR for wholesale looks like and how to use Keepa for wholesale to see sales rank, price and seller history.
3. Check Competition
Wholesale sellers share listings, so your sales depend on how often you win the Buy Box. Count the FBA sellers, check whether Amazon itself sells the product, and watch how stable the price is. See how many FBA sellers is too many.
4. Do the Fee Math
Subtract every cost from the selling price: your product cost, inbound shipping, prep, Amazon’s referral fee, the FBA fulfillment fee and storage. Our guide on how to calculate Amazon FBA fees walks through each one. Remember to plan for Amazon FBA prep requirements too.
5. Check ROI and Decide
Divide profit by cost to get ROI, then compare it with your minimum. See what makes a good ROI for Amazon wholesale.
Before You Place the Order
- Confirm you are allowed to sell the brand and category in your account.
- Check the supplier’s minimum order and lead time.
- Plan quantities you can sell in a reasonable time. See how to budget for your first wholesale order.
Where to Look for Profitable Products
Some categories suit wholesale better than others because shoppers reorder them often. Read about the best wholesale categories for Amazon FBA, and if you are wondering about the bigger picture, see is Amazon wholesale still profitable.
Get Our Price List
We supply health & household, grocery, beauty and pet products to Amazon sellers, with a $1,000 minimum order and 3–7 day lead times. Apply for a wholesale account to receive our current price list and start your research.
Frequently Asked Questions
How long does product research take?
Checking one product takes a few minutes once you have a routine. A full price list can take a few hours; tools that match UPCs to listings make it faster.
Should I buy a product with only one sale a month?
Usually not for wholesale. You need steady sales so your stock turns over and you can reorder.
Do I need paid tools?
Not to start. Amazon’s free revenue calculator covers fees. A tool such as Keepa adds sales and price history, which most wholesale sellers find worth paying for.