The best wholesale categories for Amazon FBA are the ones shoppers buy again and again: health & household, grocery, beauty & personal care and pet supplies. These everyday products have steady demand, and many are small and light, which keeps FBA fees down.
Quick answer: Repeat-purchase categories suit wholesale best because they sell all year and you can reorder the same products. Most of them have extra rules, such as category approval, expiration dates or hazmat review, so check what applies before you buy.
What Makes a Good Wholesale Category
- Repeat demand: consumables that run out and get reordered
- Steady sales: not dependent on one season
- Small, light products: lower fulfillment and storage fees
- Established brands: shoppers search for them by name
Health & Household
Vitamins, oral care, shaving, first aid and household essentials sell steadily all year. Parts of this category need approval, and some products have expiration dates. See how to get ungated in health & household.
Browse our health & household wholesale range.
Grocery
Snacks, drinks, coffee and pantry staples are bought often. Grocery is a gated category, and dated products must meet Amazon’s shelf-life rules when they arrive. Learn how to get ungated in grocery.
See our grocery wholesale for Amazon sellers.
Beauty & Personal Care
Skin care, hair care and personal care products have loyal repeat buyers and well-known brands. Some brands restrict who can sell them, and some products are reviewed as hazmat.
See our beauty & personal care wholesale range.
Pet Supplies
Pet owners reorder food, treats, grooming and care products regularly. Check sizes and weights, since heavy bags of food can have high FBA fees.
See our pet supplies wholesale.
Choosing Between Categories
Run the same checks in every category: steady sales rank, a fair share of the Buy Box and enough profit after fees. Learn what a good BSR for wholesale looks like in each category, and read is Amazon wholesale still profitable for the bigger picture.
You can see all the wholesale categories we supply and our brands.
For the full research process, see how to find profitable wholesale products.
Frequently Asked Questions
Is grocery profitable for Amazon wholesale?
It can be. Grocery has strong repeat demand, but it is gated, many products have expiration dates, and some low-priced items leave little profit after fees. Check each product’s numbers and dates.
What are hazmat products in Amazon wholesale?
Products Amazon treats as dangerous goods, such as aerosols, some nail and hair products and items with batteries. They go through a hazmat review and may need a safety data sheet before you can send them to FBA. Check before you order.
Do I need approval to sell in these categories?
Some categories and many brands need approval. Check in Seller Central by searching the product and selecting “Sell this product” to see if it is restricted for your account.