To find wholesale suppliers for Amazon FBA, start from products that already sell on Amazon and work back to the brand and its distributors. Add brand outreach, supplier directories and trade shows to build a list, then vet every supplier before you order.
Quick answer: The five main routes are reverse sourcing from Amazon listings, contacting brands directly, asking brands for their distributors, searching supplier directories and meeting suppliers at trade shows. Expect many “no” answers; a few good suppliers are enough to start.
Where to Buy Wholesale Products to Sell on Amazon
| Route | How it works | Best for |
|---|---|---|
| Reverse sourcing | Start from a selling listing and find the brand’s distributor | Products with proven demand |
| Brand direct | Contact the brand’s sales team | Smaller or growing brands |
| Distributors | Buy many brands from one account | Starting out with workable minimums |
| Directories | Search lists of suppliers | Building a long list quickly |
| Trade shows | Meet brands and distributors in person | Building relationships |
1. Reverse Sourcing
Find products that sell steadily on Amazon, note the brand, then find who distributes it. This keeps your research tied to real demand. Learn the method in reverse sourcing.
2. Contact Brands Directly
Many brands list a “wholesale” or “become a retailer” page on their website. Others will point you to their distributors. Our guide on how to open a wholesale account for Amazon FBA shows what to send.
3. Work With Distributors
Distributors carry many brands, so one account can cover a range of products. For gated brands, an authorized distributor gives you invoices that trace back to the brand.
4. Search Wholesale Directories
Directories list many suppliers in one place, but not all are vetted. See whether wholesale supplier directories are worth it.
5. Trade Shows for Amazon Wholesale Sellers
Trade shows let you meet brands and distributors face to face. Large US examples include ASD Market Week in Las Vegas, a general merchandise show held twice a year, and Natural Products Expo West in Anaheim for natural and health products. Check each show’s buyer requirements before you register; most ask for proof of a business.
How to Find Brands That Allow Amazon Sellers
- Look at the listing: if several third-party sellers sell the product, the brand may allow resellers.
- Check the brand’s website for an authorized retailer or reseller policy.
- Ask the distributor directly whether the brand allows Amazon sales.
- Watch for brands that sell only through their own Amazon store; they often restrict resellers.
How Many Wholesale Suppliers Do I Need?
You can start with one or two good suppliers. More suppliers mean more products to test, but also more accounts to manage. Add suppliers as you find products that pass your checks.
Vet Before You Buy
Every new supplier should pass a basic check of its business, invoices and terms. Use our guide on how to vet wholesale suppliers. To see who is out there, read our guides to US vs overseas wholesale suppliers and the best wholesale suppliers for Amazon FBA.
Start With Us
We are Amazon FBA wholesale distributors and an authorized distributor for the brands we supply, with a $1,000 minimum order and direct shipping to FBA.
Frequently Asked Questions
How do I find Amazon FBA wholesale distributors?
Start with the brands you want to sell and ask each one for its authorized distributors. You can also search directories and trade show exhibitor lists.
Why do suppliers say no?
Common reasons are a new business, no resale certificate or the brand’s own Amazon policy. A professional first email helps.
Can I buy from retail stores instead?
That is retail arbitrage, not wholesale. Retail receipts are usually not accepted for ungating.