If a buyer or brand says a product you sold is not genuine, Amazon may ask you to prove where it came from. Your wholesale invoices are that proof. Keeping clean, complete invoices from legitimate suppliers is one of the simplest ways to protect your Amazon account.
Quick answer: In an authenticity review, Amazon usually asks for invoices that show you bought the products from a legitimate supplier. Invoices should be recent, match your Seller Central details, show the supplier’s full contact details and list the products and quantities. Retail receipts and altered documents are usually rejected.
What an Authenticity Complaint Is
An authenticity complaint means someone has told Amazon a product may be counterfeit or not as described. It can come from:
- a buyer, through a return or review
- a brand, through Amazon’s brand protection tools
- Amazon’s own checks
Amazon may then restrict the listing and ask for supply chain documents.
What Amazon Looks For
Amazon wants to follow your products back to a legitimate source. Sellers and specialists commonly report that Amazon asks for invoices that:
- are dated within the past year or so
- show your business name exactly as in Seller Central
- show the supplier’s name, physical address, phone number and website
- list the products with identifiers such as UPCs, and the quantities
- cover enough units to explain your sales
Invoices that are handwritten, edited, missing contact details or too old are often rejected. For the ungating side of invoices, see Amazon invoice requirements for ungating.
Can Wholesale Invoices Get You Suspended on Amazon?
Real invoices from legitimate suppliers protect you. The problems come from:
- Invoices that cannot be verified, for example from a supplier with no working website or phone
- Invoices from sources that are not genuine wholesalers, such as liquidators or unknown resellers
- Altered or fake invoices, which can lead to serious account action
The safest approach is to buy only from suppliers you have checked and to keep every invoice unedited. Products from questionable channels carry more risk; see grey market products on Amazon.
How to Keep Your Records in Order
- Save every invoice as the original PDF, organized by supplier and date.
- Match your details. Give suppliers your exact Seller Central name and address.
- Keep proof of payment alongside each invoice.
- Keep supplier contact details and any brand letters, such as a letter of authorization (LOA).
- Inspect inventory when it arrives and keep photos if anything looks wrong.
If You Receive a Complaint
Stay practical. Read the notice, gather the invoices for the affected products, and respond with exactly what Amazon asks for. Send clean originals; if you want to point out the relevant lines, send a separate marked-up copy as well rather than editing the original.
For how invoices fit into getting approved in the first place, see how to get ungated on Amazon.
Invoices From Us
Every order from us includes an invoice with our full business details and yours. Read more about wholesale invoices for ungating.
This article is general information, not legal advice. If your account is at risk, consider professional help.
Frequently Asked Questions
How far back should I keep invoices?
Keep them for as long as you sell the products, and longer for tax purposes. Amazon commonly asks for invoices from the past year.
Are retail receipts enough for an authenticity complaint?
Usually not. Amazon prefers commercial invoices from manufacturers or distributors.
Will Amazon contact my supplier?
Amazon may verify supplier details, so make sure your suppliers have working contact information.